Rooted in Heritage, Inspired by Creativity

NAROK DESIGN · ADDIS ABABA

Rooted in Heritage, Inspired by Creativity

Meet the story, purpose and process behind NAROK DESIGN.

About Narok Design
NAROK DESIGN Founder Tigist Yilma Atelier Addis Ababa

ABOUT NAROK DESIGN · OUR STORY

Rooted in Heritage, Inspired by Creativity

Narok Design was founded by Tigist Yilma, an Ethiopian fashion designer whose love for creativity began long before she ever imagined becoming a designer.

Growing up, Tigist was surrounded by the beautiful handmade creations of her mother, who was known for her creativity and skill in crochet. From carefully handcrafted socks and scarves to beautiful sweaters and decorative pieces, her mother had a special talent for turning simple threads into something extraordinary.

She worked with both hand crochet and knitting machines, creating everything from warm sweaters and scarves to beautifully patterned bedcovers that decorated their home. Every piece was different, filled with thoughtful details, beautiful patterns, and her own creative touch.

For Tigist, home often felt like a little creative workshop. She remembers watching her mother work with threads, colors, and patterns, amazed by how something so simple could become something so beautiful. Without realizing it, those childhood moments were planting the seeds of her own creative journey.

Although her family encouraged her to focus on her education, her love for fashion and handmade creations never faded. As she grew older, she found herself drawn back to the creativity that had surrounded her childhood. Eventually, she decided to follow her passion, study fashion design, and turn her dream into reality. And that is how Narok Design was born.

“Turning simple threads into something extraordinary.”
— Tigist Yilma, Founder & Creative Director
01

Master Shemane Pit-Looms

Handcrafted on ancestral subterranean wooden pit looms by master artisans across Addis Ababa. The rhythmic tensioning creates our signature Menen fabric—featherlight, breathable, and deeply luminous.

02

Sacred Tibeb Iconography

Intricate geometric chain-stitch and cross-stitch borders inspired by Axumite obelisks, Lalibela monoliths, and Gondarine imperial courts, rendered in metallic gold and pure silk thread.

03

Noble Ethiopian Fibers

We exclusively select 100% Ethiopian hand-carded cotton, spun using ancient drop spindles, combined with natural mulberry silk and tarnish-resistant metallic threads.

04

Ethical Living Wages

True luxury is compassionate. We pay above-market living wages to our entire network of female spinners, master weavers, and embroidery craftswomen, preserving ancestral livelihood.

FROM SPINDLE TO SILHOUETTE

The Artisanal Journey of a Narok Creation

Each garment takes between 3 to 6 weeks of dedicated manual craftsmanship across four distinct stages.

01 · HARVEST & SPINDLE

Drop Spindle Spinning

Highland Ethiopian raw cotton is manually cleaned, carded, and spun into delicate yarn on traditional drop spindles (Inzirt) by female artisans.

02 · WARP & WEFT

Pit-Loom Weaving

Master Shemanoch calibrate wooden pit looms, weaving unbleached and bleached cotton into ethereal Menen fabric with immaculate drape.

03 · SACRED TIBEB

Ancestral Embroidery

Needlework artisans spend weeks embroidering sacred motifs inspired by Axumite obelisks and royal crosses using fine silk and gold thread.

04 · ATELIER TAILORING

Haute Couture Finish

Cut to precise client measurements, lined with soft breathable muslin, and completed with hidden French seams for timeless longevity.

ADDIS ABABA FLAGSHIP ATELIER

Experience the Atelier in Person

Visit our atelier in Bole for private bespoke consultations, bridal fittings, and fabric viewings. Our master tailors will capture your exact measurements and discuss custom motif design.

Atelier Location

Cameroon Street, Bole Sub-City
Near Medhanialem Cathedral
Addis Ababa, Ethiopia

Operating Hours

Monday – Friday: 09:00 – 18:30 EAT
Saturday: 10:00 – 17:00 EAT
Sunday: Private Appointments

Direct Concierge

+251 91 123 4567
concierge@narokdesign.com